||The amount of money charged for one unit. Ticket prices should reflect what customers are willing to pay.
|| The money collected in sales. Revenue is equal to (number of unit sales) ? (price of each unit). A sports franchise has a number of revenue sources, including ticket sales, concessions, licensing, and sponsorships.
|| The amount of goods or services that customers want to buy. Ticket prices for a sporting event should be determined by the demand that exists for that event.
|Yield management pricing
|| Setting different prices for goods or services in an effort to maximize revenue when limited capacity is a factor.
|| A system of fluid not fixed ticket prices that increase or decrease due to small and/or short-term changes in supply and demand. Dynamic pricing is facilitated by the Internet and mobile technology.
||The cost of producing one additional good or making one more of a commodity (like a seat at a stadium) available.
|| Individuals or companies who purchase tickets in bulk to artificially constrict demand and drive up prices.
||Companies that stadium owners use to manage their ticket sales.