Promo w/ Traditional VB

Term Definition
Market research Market research is the function that links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems
Media planner People who plot marketing strategies for events or products.
Cost per reach The cost of an advertising campaign divided by the number of people reached.
Media In advertising, media describes avenues for communicating a message. The most common forms of media are TV, newspapers, radio, and the Internet.
Traditional media The different avenues through which a business can reach its potential customers, excluding the Internet. Examples include broadcast TV, cable TV, radio, and newspapers.
New media The Internet and mobile devices such as smartphones.
Social media A subset of new media that facilitates two-way interactions between a band or team and its fans. Popular social media websites and mobile apps include Twitter and Facebook.
Awareness Awareness is measured as the percentage of potential customers in a specific target audience that is aware of a product’s existence.
Demographics The basic characteristics of a population segment, such as gender, age, and income.

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